What did the late Steve Job said about creativity.

Steve Jobs said, ‘’creativity is just connecting things’’

The late Steve Jobs on creativity appeared in wired; February 1995 was quoted saying the following words:

Creativity is just connecting things. When you ask creative people how they did something, they feel little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That is because they were able to connect experiences they have had and synthesize new things .And the reason they were able to do that was that they have had more experiences or they have thought more about experiences than other people. Unfortunately that is a rare commodity.

A lot of people in many industries they haven’t had diverse experiences. So they don’t have many dots to connect, and they end up with very linear solutions without a broad perspective on the problems.

The truth is, the broader one understands of the human experience, the better designs one will have.