Corporate
Entrepreneurship context
Corporate entrepreneurship is described
by different terminologies such as corporate venturing, intrapreneurship,
internal corporate entrepreneurship, internal entrepreneurship, strategic
renewal and venturing . Moreover, entrepreneurial organization and internal corporate venture as other
terminologies commonly used in the corporate entrepreneurship field.
Additionally, there are four forms of practices mostly used in corporate entrepreneurship (CE)
field; namely, employees initiatives to
undertake something positive and new without being asked, creation of new
business activity within the existing organization, transformation or renewal
of existing organization and the ability of the enterprise to change the rules
of the industry so as to spearhead competition in the industry
Corporate entrepreneurship is defined as managerial strategy that aims at stimulating
entrepreneurial behaviour among employees to promote innovation and continuous
improvement in the organization. Similarly, corporate entrepreneurship
hinges on ability of corporations to act entrepreneurially such as pursuing
opportunities regardless of resources controlled, tolerating failure while
pursuing opportunities and innovation plus enforcement of entrepreneurial
culture that treat fairly the Intrapreneurs.
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