Friday, October 11, 2013

Corporate Entrepreneurship

Corporate Entrepreneurship context

Corporate entrepreneurship is described by different terminologies such as corporate venturing, intrapreneurship, internal corporate entrepreneurship, internal entrepreneurship, strategic renewal and venturing . Moreover, entrepreneurial organization and internal corporate venture as other terminologies commonly used in the corporate entrepreneurship field.

Additionally, there are  four forms of practices  mostly used in corporate entrepreneurship (CE) field; namely,  employees initiatives to undertake something positive and new without being asked, creation of new business activity within the existing organization, transformation or renewal of existing organization and the ability of the enterprise to change the rules of the industry so as to spearhead competition in the industry 


Corporate entrepreneurship is defined as managerial strategy that aims at stimulating entrepreneurial behaviour among employees to promote innovation and continuous improvement in the organization. Similarly,  corporate entrepreneurship hinges on ability of corporations to act entrepreneurially such as pursuing opportunities regardless of resources controlled, tolerating failure while pursuing opportunities and innovation plus enforcement of entrepreneurial culture that treat fairly the Intrapreneurs.

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