Business networking

This involves Business idea + technical know how + Technical know who

Business  networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and or customers.

Business networking therefore embodies the relationships between different businesses and the utilisation of   relationships to create and support a competitive advantage in business 

A business network is not built with a single email exchange or by meeting someone at a convention. Its quality cannot be measured by the number of friends on Facebook or  connections on LinkedIn. It’s a more personal relationship, usually involving at  least one face-to-face meeting. 

Networks put a business in the position to gain access to larger global markets, to benefit from economies of scale and to compete with the best large businesses across the world

Business networking sounds like Machiavellian type of the business strategy; however,  it is a way that business people use every day since they had an idea to start up a business; it is a way to get business advice, to know someone who needs your products or a place they offer needed loan.  Furthermore, business networking is all about making real, meaningful connections with people, getting them like you and building up a set of professional contacts and trust.

Business networking is like a loop that operate according to the law of reciprocity; benefiting men who belong to old boy’s club. This implies that the members of the club always rally together. This means also that the club members pick up the mates who need help, as they know the chain is only as strong as its weakest link. 

         People who don’t have a network, don’t benefit from the ideas or connections of others,   but people who spend too much time on having a large network may have time to be creative, they are purposeful than the  people who works individually (Zhou et al, 2009).