People become more creative when they feel motivated
primarily by a situation which they find interesting, satisfying or
challenging. You can not be creative unless you have a motive.
The motive could be a passion or interest in
something, a sense of challenge or drive to crack a problem that no one else
has been able to solve.
Within every individual, creativity is a function of
three components:
1. Expertise
2. Creative thinking skill
3. Motivation
Expertise covers everything that you knows and can do in the
broad domain of your work based on your knowledge and technical ability.
Creative thinking refers to how you approach problems and solutions
and your capacity to put existing ideas together in new combinations. The skill
itself depends quite a bit on personality as well as on how a person thinks and
works. Expertise and creative thinking are the entrepreneur’s raw materials or
natural resources.
Motivation is your drive and desire to do something, an inner
passion and interest. When people are intrinsically motivated, they engage in
their work for the challenge and enjoyment of it.
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