Thursday, June 28, 2012

The principles of Creativity




People become more creative when they feel motivated primarily by a situation which they find interesting, satisfying or challenging. You can not be creative unless you have a motive.
The motive could be a passion or interest in something, a sense of challenge or drive to crack a problem that no one else has been able to solve.

Within every individual, creativity is a function of three components:
1. Expertise
2. Creative thinking skill
3. Motivation

Expertise covers everything that you knows and can do in the broad domain of your work based on your knowledge and technical ability.
Creative thinking refers to how you approach problems and solutions and your capacity to put existing ideas together in new combinations. The skill itself depends quite a bit on personality as well as on how a person thinks and works. Expertise and creative thinking are the entrepreneur’s raw materials or natural resources.
Motivation is your drive and desire to do something, an inner passion and interest. When people are intrinsically motivated, they engage in their work for the challenge and enjoyment of it.




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